Exploit AI and Automation
Why: Do more with less: streamline processes, improve decision-making, create more content and personalise relevant customer experiences at scale.
How: 

1. Help clients to Know, Like, and Trust you with AI tools like Clay and HubSpot to 

2. Automate more targeted and more relevant engagement through tools like HeyReach and Instantly 
   

   Grow a Network Effect
   Why: Lack of brand recognition can hinder growth. Strategic events, PR and sponsorships build client relevance.
   How: 

1. Attend smaller focused events to build relationships. 

2. Spend time and money on storytelling and authenticity.

3. Identify the people and places that influence your clients, and invest accordingly.
   
   

   Build Strategic Partnerships
   Why: Collaborations mitigate risks and accelerate market entry.
   How: 

1. Partner with local distributors or accelerators to navigate cultural and regulatory barriers.

2. Target high-growth or underserved markets for expansion.
   
   

   Focus on Sustainability and ESG
   Why: Sustainability matters. To people, and increasingly to procurement and partnership teams.
   How: 

1. Ensure transparent supply chains and measure your carbon footprint. 

2. Highlight efforts to attract conscious consumers and investors.
   
   

3. Go fractional on growth functions
   Why: Growth challenges demand experience and expertise. But probably not 5-days a week’s worth.
   How: 

1. Use fractional talent or agencies for flexible, targeted expertise. 

2. Reduce costs by focusing on outcomes.

Key Enabler: Streamline go-to-market strategies to enhance efficiency, ROI, and scalability.